Category
Digital Strategy & Influencer Marketing
L'Oréal - Skinceuticals
Case
L'Oréal 2.0: Digital Engagement & Influencer Growth
Challenge:Enhanced L'Oréal’s social media presence and brand visibility through strategic audience engagement, influencer marketing, and e-commerce optimization. Focused on increasing community interaction and positioning L'Oréal as a leader in the medical-aesthetic space.
Work
Competitor Analysis
Content Strategy
Visual & Caption Enhancement
Influencer Marketing Campaigns
PR Collaboration
Medical-Aesthetic Collaborations
Live Event Support
Audience Engagement
E-Commerce Management
Advertising Impressions
Client
L'Oréal - Skinceuticals
Awards
The strategy focused on analyzing competitors, adjusting content formats for better engagement, and launching an influencer marketing campaign. Collaborated with PR agencies and influencers to run product campaigns, organized digital events, and increased brand visibility. Key actions included creating interactive content, enhancing visuals and captions, and partnering with medical-aesthetic professionals to solidify the brand's industry presence.
Additionally, managed e-commerce updates (store locators, products), coordinated digital newsletters, and oversaw production of samples and gifts. Optimized retailer website data and prepared bilingual communication materials. Handled advertising impressions for enhanced outreach.
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