IQI CANADA
Case

Communications & Social Media Content Strategist For Hospitality

This project focused on increasing IQI's visibility and engagement with Gen Z while positioning the brand as a go-to source for entertainment and things to do in Toronto. The strategy aimed to grow IQI’s recognition, attract younger audiences, and recruit new agents. Through detailed company analysis, a fresh content approach, and engaging formats like memes, TikToks, and local event coverage, IQI successfully expanded its social media presence and appeal to younger audiences.
Content Strategist & Social Media Specialist

Category

Work

Company analysis Competitor research Content strategy development Social media content series Maskot content creation Event promotion Agent recruitment content Behind-the-scenes content Performance metrics tracking

Client

IQI CANADA

Challenge:

Increase Gen Z engagement, boost IQI's presence as an entertainment source in Toronto, and attract new agents.

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Objectives:

  • Grow Gen Z social media presence
  • Establish IQI as a trusted entertainment source
  • Boost brand visibility and recruit agents

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    Key Solutions:

  • Analyzed company gaps and opportunities
  • Developed a Gen Z-focused social media strategy
  • Created Toronto-centric content for local appeal
  • Showcased workplace culture to attract agents

    • Outcome: Increased Gen Z engagement, enhanced brand recognition, and recruited new agents with innovative social media content.

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